What Are the 5 C’s of Social Marketing?
When we write a marketing plan we talk about the 4P’s (product, price, place and, promotion). In creating a strategic plan for social media it’s important to think about the C’s. Digital Marketing and Social Media is about creating a “Whole House Strategy” that communicates to the consumer. Here are 5 C’s that I feel are important to think about when creating your Social Media plan:
•Conversion – The unique visitor who either purchases or responds to your call to action. Your strategy in social media should be centered on the conversation and content, because driving the conversation is what is going to drive the conversion.
•Culture – Each social network has its own culture, and it is the culture that allows the network to live and breathe. Facebook is a very homey culture where LinkedIn, is very professional-I like to say Facebook is like wearing comfy clothes, LinkedIn is about wearing a suit and Twitter is like sharing with a group of friends.
•Community – Social media is about groups of people coming together to form a community. Each network offers some type of an opportunity to connect on a personal level. Whatever community you decide is appropriate for your brand, it is key to creating content that speaks to the individuals in that community.
•Content – Is what engages your audience, and gets them to follow your organization, by either participating in the conversation or just following what you or others say. It is important to create content that is engaging, unique, news worthy and has a purpose. The strategy behind the content needs to be converting the group of people in your community into brand champions as well as customers, and this is where you need to convey your Core Value
•Core Value -Is about communicating your brands core value. Be authentic, be transparent, and be engaging. Let the “sweet spot” of your brand engage your customer.