What Are the 5 C’s of Social Marketing?
When we write a marketing plan we talk about the 4P’s (product, price, place and, promotion). In creating a strategic plan for social media it’s important to think about the C’s. Digital Marketing and Social Media is about creating a “Whole House Strategy” that communicates to the consumer. Here are 5 C’s that I feel are important to think about when creating your Social Media plan:
•Conversion – The unique visitor who either purchases or responds to your call to action. Your strategy in social media should be centered on the conversation and content, because driving the conversation is what is going to drive the conversion.
•Culture – Each social network has its own culture, and it is the culture that allows the network to live and breathe. Facebook is a very homey culture where LinkedIn, …